Nulethics (pronounced "new" "lethics") represents a new breed of athletic wear that is built on 3 criteria's: high performance; comfortable; good for the environment. Founded in 2006 by a group of entrepreneurs and athletes, Nulethics has become one of the leading brands of eco-friendly sportswear. Having received media coverage from all over the world, Nulethics is pushing to become a household brand beyond it's local borders of Alberta, Canada. home page