Established in 2006, Nulethics Inc. (pronounced "new"-lethics) started with a goal to be a major supplier of high quality activewear to amateur sports teams with the Alberta, Canada region. By 2007, Nulethics began manufacturing its own activewear with the premise that apparel should be good for both the athlete and the environment, hence, eco-friendly sportswear.
Nulethics is a young and energetic company with a passion for creativity and innovation in the world of functional apparel. The goal is to develop a strong brand of high end apparel that combines functionality, environmentalism and affordability.